Ulusaba Game Reserve, South Africa
Richard Branson’s Game Lodge in Sabi Sands was one of the new generation of luxury lodges in South Africa. The aim was to create a different experience for guests who were not only interested in wildlife but also wanted their home comforts, exquisite food and high service levels.
There are two lodges Rock Lodge and Safari Lodge. Having launched Ulusaba in 1999 as Director of Sales for Limited Edition by Virgin, Theresa then continued to represent the lodge under Highlife Marketing for three subsequent years. This involved contracting South African DMC’s as well as UK operators.Even as a representation company, we were instrumental in setting rates and implementing a marketing strategy, as well as recruiting and managing a South African sales manager and overseas representatives in USA and Germany.