OUR TEAM - Highlife Marketing
Meta description: Highlife Luxury Travel Marketing comprises a strong team of experienced travel professionals led by Theresa Feeney.
Theresa Feeney, Lisa Small, Danielle McDaid, Travel professionals, Director of sales & marketing, Sales & marketing director, Sales strategy, Representation in the UK, UK represenation, Travel writer, Copywriter, Hotel blogger, Creative marketing, Advertising & marketing Brand strategy, Social media, Engaging content, Global partnerships
“The strength of the team is each individual member.
The strength of each member is the team.”
– Phil Jackson
Highlife is a small team of experienced people who are big on delivering the very best service. With every new client, we visit the property, exercise a full review of the sales and marketing strategy and provide ideas on how to address any issues such as low occupancy periods, attracting new markets and branding.
Theresa is a high calibre, well-respected travel professional with a wealth of experience in both UK and international hotel sales and marketing. A bright, vivacious personality is underpinned by a steely determination to get the job done and a total dedication to achieving results. She has spent much of her career focusing on luxury international hotels, representing renowned places such as The Phoenician in Arizona, Necker Island, Hotel La Residencia in Mallorca, Palazzo Avino in Italy, Sheraton Pine Cliffs in Portugal and Principe di Savoia in Milan.
In November 2000, Highlife Marketing successfully launched Richard Branson’s game reserve Ulusaba in South Africa having never worked in this market before. The success of Highlife Marketing is thanks to the strong, long term relationships Theresa has built during the years prior to setting up her own venture. As Director of Sales for Starwood’s Luxury Collection, and subsequently Sales & Marketing Director for Virgin’s Hotel Collection Limited Edition By Virgin, she nurtured enduring and supportive links with agents and marketing partners across many different channels of the travel and leisure industry. This, coupled with an innate ability to develop and implement innovative sales and marketing strategies, makes Highlife Luxury Travel Marketing a winning choice for representation in the UK.
Jo joined Highlife in March 2021 after 20 years in the events and hospitality sector working with luxury brands. She brings a wealth of marketing and presentation skills to Highlife as well as high levels of organisation and attention to detail.