“The strength of the team is each individual member.
The strength of each member is the team.”
Highlife is a small team of experienced people who are big on delivering the very best service. With every new client, we visit the property, exercise a full review of the sales and marketing strategy and provide ideas on how to address any issues such as low occupancy periods, attracting new markets and branding.
Our Team
Theresa Feeney
Theresa is a high calibre, well-respected travel professional with a wealth of experience in both UK and international hotel sales and marketing. A bright, vivacious personality is underpinned by a steely determination to get the job done and a total dedication to achieving results. She has spent much of her career focusing on luxury international hotels, representing renowned places such as The Phoenician in Arizona, Necker Island, Hotel La Residencia in Mallorca, Palazzo Avino in Italy, Sheraton Pine Cliffs in Portugal and Principe di Savoia in Milan.
In November 2000, Highlife Marketing successfully launched Richard Branson’s game reserve Ulusaba in South Africa having never worked in this market before. The success of Highlife Marketing is thanks to the strong, long term relationships Theresa has built during the years prior to setting up her own venture. As Director of Sales for Starwood’s Luxury Collection, and subsequently Sales & Marketing Director for Virgin’s Hotel Collection Limited Edition By Virgin, she nurtured enduring and supportive links with agents and marketing partners across many different channels of the travel and leisure industry. This, coupled with an innate ability to develop and implement innovative sales and marketing strategies, makes Highlife Luxury Travel Marketing a winning choice for representation in the UK.
Hannah Feeney
Hannah is an Account Director at Highlife Marketing, bringing sales and marketing expertise to our portfolio of luxury hotel partners. Having grown up around the business her mother, Theresa, founded, Hannah has always had a natural feel for what makes hospitality brands succeed. She spent the last five years building her career in communications roles across Government and in PR, giving her a real eye for effective storytelling and consumer understanding.
Hannah’s background also includes social media strategy, having worked with organisations to build public profile and engagement – experience she now brings to helping Highlife’s hotel partners sharpen their voice and visibility in a competitive market.
Joining the family business marks an exciting new chapter, one where Hannah gets to combine a lifelong connection to the company with a fresh, communications-led approach to sales and marketing for luxury hospitality.
Jo Inder
Jo joined Highlife in March 2021 after 20 years in the events and hospitality sector working with luxury brands. She brings a wealth of marketing and presentation skills to Highlife as well as high levels of organisation and attention to detail.
