Kasbah Tamadot, Morocco


Richard Branson’s hideaway in the Atlas Mountains has become THE place to stay in Morocco. Highlife launched the hotel in 2005, contracting Moroccan DMC’s on regular trips to Marrakesh as well as ensuring that the hotel was featured with luxury operators like Elegant Resorts, Carrier, ITC Classics and Seasons.


We were instrumental in setting rates and marketing strategy and established a two centre itinerary with Riad Kniza for a city and mountain escape.