Esperanza – Baja Peninsular, Mexico
Esperanza is part of Auberge Resorts and is located on the Baja Peninsula, four miles outside of the town of Cabo San Lucas, Mexico and 30 minutes from the San Jose del Cabo International Airport. It is also part of Relais & Chateaux. The ocean front resort has 57 rooms and 60 privately owned villas. Every room at Esperanza has an ocean view of the Sea of Cortez and is fitted with the latest technology. Esperanza itself features four swimming pools, award-winning spa, private beach, beachfront infinity pool and hot tub, fitness centre, Yoga and Pilates studio, art and sculpture gallery and access to championship golf courses and other activities nearby.
Esperanza had never worked with a representation company before because there are no direct flights from UK to Cabo and were unsure of the potential from this market. After representing them for eighteen months, we established the resort as a major player to its branded competitors and increased their profile greatly with major tour operators like North America Travel Service and Lusso, who had not previously featured the hotel and are now generating bookings. Product placement is vital and we positioned Esperanza as a beach extension to California to achieve success.